What is Search Engine Optimisation | SEO
You undoubtedly want your website to appear on the first page of Google search results if you have one.
After all, you’re more likely to see traffic the higher your website ranks. But how can you improve your website’s ranking? Search engine optimization (SEO) can help with it.
In order to increase your website’s visibility and ranking on search engine results pages (SERPs), you must optimise it for SEO.
Keyword research, on-page optimisation, off-page optimisation, and technical optimisation are just a few of the methods used.
By putting these strategies into practise, you may raise the likelihood that people will find your website at the top of the search results when they look for terms associated with your company or sector.
However, why is SEO so crucial? Let’s start now.
Table of Contents
Analytics and Monitoring
- Definition of Search Engine Optimization
- Importance of Search Engine Optimization
- Defining target audience
- Brainstorming keyword ideas
- Conducting keyword research using tools
- Analyzing competition and search volume
- Title tags and meta descriptions
- Header tags and content optimization
- Image optimization
- Internal linking
- URL structure
- Link building strategies
- Social media optimization
- Local SEO
- Guest posting and content marketing
- Website speed optimization
- Mobile responsiveness
- URL canonicalization
- Sitemap and robots.txt
- Setting up Google Analytics and Search Console
- Tracking keyword rankings and traffic
- Measuring ROI and conversion rates
- Recap of key SEO strategies
- Future trends in Search Engine Optimization.
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